I’m torn on this issue of the world, and journalism, moving toward “Free.” Mostly because many of my writer friends are losing jobs because of it. Malcolm Gladwell, author and cultural critic, reviewed Chris Anderson’s book Free: The Future of a Radical Price for The New Yorker, basically arguing against the theory that Free is good. Anderson is the Editor of Wired.
Priced to Sell
Is Free the Future?
When you let people upload and download as many videos as they want, lots of them will take you up on the offer. That’s the magic of Free psychology: an estimated seventy-five billion videos will be served up by YouTube this year. Although the magic of Free technology means that the cost of serving up each video is “close enough to free to round down,” “close enough to free” multiplied by seventy-five billion is still a very large number. A recent report by Credit Suisse estimates that YouTube’s bandwidth costs in 2009 will be three hundred and sixty million dollars. In the case of YouTube, the effects of technological Free and psychological Free work against each other. [The New Yorker]



